PROMOTION OF HEALTHY FOOD AND HEALTHY LIFESTYLES
The Ebro Group is investing heavily to complete all its brands on a global scale with a new category of products targeting health, putting new healthy products on the market based on concepts such as ancient grains, gluten free, quinoa, whole grain, high fibre, vitamins, minerals, etc., focusing increasingly on everything to do with organic and natural foods.
In addition, the Ebro Group has created the blog www.sentirsebiensenota.es [lit.: ‘when you feel good, it shows’], an informative space in which nutritionists, researchers and professionals of the sector post articles, recipes and advice for the public promoting healthy eating habits and maintaining an active lifestyle. It also promotes programs, either alone or in conjunction with other entities, for the promotion of sports practice, the prevention of obesity and the benefits of a balanced diet.